Michael Porter in Bucharest

is honored to welcome

MICHAEL PORTER'S WORK

Professor Porter is a leading authority on competitive strategy and the competitiveness and economic development of nations, states, and regions.
He is a leading contributor to strategic management theory.

His main objectives were to determine how a firm, or a region, can build a competitive advantage.

Porter's strategic system consists primarily of:
- 5 forces analysis
- strategic groups (also called strategic sets)
- the value chain
- the generic strategies of cost leadership, differentiation, and focus
- the market positioning strategies of variety based, needs based, and access based market positions.
- Porter's clusters of competence for regional economic development.